So imagine the scene. Last night the rest of the family are watching some program on TV. As usually it’s all rubbish. So I idly pick up a newspaper. This newspaper is a free one. It’s called the N***h C******* Advertiser. Anyway, I start flicking through the newspaper. And start […] Read more »

There are two things you can take from this conservatory ad. And use in your own marketing to improve readership. First, note the first letter of the first word in the first sentence. It’s what is known as a drop cap letter. Its purpose is to grab your attention. That’s […] Read more »

Here’s a great Ad selling accountancy software. I’ll pass comment why I think this ad was so successful later today or tomorrow. So I’ve had few answers as to why the accountancy software ad was so successful. Many of you picked up on the great headline. And how you’re not […] Read more »

Today’s ad is again from the FSB magazine. You can see the ad here. What a great headline. To Business Owners Who Want to Build or Extend But Think They Can’t afford It This headline almost certainly enters the conversation some business owners are having in their mind. In fact, […] Read more »

Got a great marketing idea for you today. And it won’t cost you a single penny. Are you making mini videos and putting them on YouTube? If you’re not you should be. You could drive a heap of extra traffic to your web site by putting up videos on YouTube. […] Read more »

Here is a great tip about laying out your web site sales page or landing page to maximize conversions. Yesterday I got asked to look over a client’s site. It’s a new site He’s launching to promote a health supplement. And this page should be very successful Anyway, one of […] Read more »

Have you ever ordered a product online or from a catalogue or business and then afterwards wondered if you’ve made the right decision? It’s something we’ve all done. We’re humans after all Here’s what’s happens: Our minds take over and start to question whether we’ve made the right decision. And […] Read more »