Here’s a great Ad selling accountancy software. I’ll pass comment why I think this ad was so successful later today or tomorrow.
So I’ve had few answers as to why the accountancy software ad was so successful. Many of you picked up on the great headline. And how you’re not “risking a penny.”
Also the overall ad itself: How the ad is full of benefits… endorsed by accountants… and there’s a FREE Trial offer…
And I agree with all of these points.
But, one of the best things I think makes this ad great is this. Just imagine you’re reading this magazine. (And by the way, this ad was on the right hand side of the page.) You turn over the page and see this ad. And straight away you’re sucked into reading this ad. Why?
Because the ad doesn’t look like an ad. The ad looks like an editorial. It’s laid out precisely as the other articles are in the magazine. There are 4 columns. There’s a drop cap letter. The name of the ‘article’ writer – that name must be fake.
So you read the ad. Because you think you’re reading an article. And that’s half the battle – getting your ad read.
Nobody buys magazines or newspapers to read the ads. We buy them to read news and interesting articles. So the more we can make our ads look like an article or editorial, the better.
So, well done to David and Lisa for pointing out that the ad looks like an editorial.
Also, for your interest, I’ve scanned in another ad that was used to sell this software. Only this ad was placed in a Saturday issue of the Daily Mail newspaper. You can see this newspaper ad here.
Enjoy!
Any comments feel free to post below.
Until next time
Mark