“Discover How You Can Magically Attract Customers...Compel Them to Buy… And...Create Windfall Profits For Your Business Using These Amazing Marketing Strategies”

You'll be amazed how quickly this can happen. But when you're using my proven marketing techniques then your bottomline (and lifestyle) are going to change for the better...

Dear Friend,

It's frustrating when your business isn’t generating the

profits you want isn’t it?

All those ambitions and dreams you secretly harbour

deep down remain stubbornly out of reach.

You’ve got a good product or service. Yet your telephone…your fax…your postbag…your email Inbox remains infuriatingly silent. Either not enough orders …or worse…NOTHING at all!

Customers aren’t demanding your services. Or buying your products. What on earth is WRONG with them? Why don’t they see how good your business is?

Why aren’t they responding to your ads? You’ve looked how other businesses advertise in print. You might have been told by the advertising rep that it’s just a matter of time. That keeping your name in front of people is the answer. But all you are doing is just paying them mega money and seeing poor results or worse no results.

Or maybe your web pages aren’t converting enough visitors into buyers.

Yet how can that be? You’ve had a professional web designer design your pages…and you’re getting enough traffic every day - yet still you’re not getting the orders.

"You are the first competent direct marketing copywriter I have ever met. I look forward to a long and profitable business relationship." - Paul Hrabko, UK   "Believe it or not, using your direct marketing strategies we have seen a 150% improvement in the number of web site enquires already." —J.Bradford, UK   "There’s no doubt you are one hell of a good writer.  I almost bought the horse training manual myself and I did send the link to my niece who just got her first horse.To be blunt, I love your attitude and after re-reading your sites, I want you on my team. I value copywriter talent so much that you receive the largest single piece of the pie."Joseph Smith JJSmithMarketing.com

 

Or maybe your sales letters and flyers don’t bring in a sack load of response.

Have an eye catching letterhead. Use a certain type of paper. Make the language formal. Have a snazzy logo. The (Well-meaning) advice floating around (Most of it wrong) can be bewildering.

After all you’ve told your target market how good you are…

…How long you’ve been in business…How trustworthy you are…The nuts and bolts about everything you do…Yet they still won’t buy.

Talk about frustrating…

But it’s not your fault your marketing isn’t producing the sales you crave. After all direct marketing is specialist knowledge. Using Direct marketing will reap the full potential from your business and generate sales.

“Mark, this letter is great. My first reaction was "It’s Alive". Thanks a lot for your assistance, our team thinks you did a good job, you managed to grasp the understanding and true sprit of the company. We will certainly recommend your company to our associates.” —24 Hour Recruitment, UK

 

Let me reveal a shocking secret to you.

Many business owners (Mistakenly) employ ad agencies when their sales are sluggish. BIG MISTAKE. Why?

The shocking truth is…Ad agencies are more interested in winning awards for their fancy designs and creative artwork than they are in generating sales for you.

Sounds crazy doesn’t it? Almost laughable. But, yet it’s true.

They’re more interested in being presented with an award for being creative from their peers than generating sales for you.

How many times have you received a creative mailing through the post? Several times I bet. And you’ve probably given it 3 seconds of your valuable time…and…then tossed it in the bin. Forgotten. Not an ounce of persuasive salesmanship in sight.

And there you are relying on their creativity to turn your business around. It doesn’t bear thinking about.

“The response rate that I’m getting from the letter you wrote is fantastic.” —J. Ford, Net Solutions Ltd

 

After all do you know what happens when sales dry up?

When you’re being hounded by your mortgage company. When your bank manager says enough is enough…it’s time to stop.

To cease trading…To close your business down…To admit defeat…To swallow your pride and be forced into getting a job…To have to go and work for someone…to be told what to do…when to do it…what time to clock on…when to take time off…

…To live life on someone else’s terms…and…NOT your own.

Of course you don’t want that do you?

Especially when the answer is at your fingertips.

What’s that you ask?

It’s called 'salesmanship in print' better know as direct marketing.

Direct marketing is the ability to persuade your prospects to take action…To whip out their credit card…To pick up the telephone and call you…To force customers to go out on a cold frosty night and post a reply coupon back to you….because they’re too darn terrified they’re going to miss out.

Receive Your FREE Marketing Reports Immediately If you are a small or medium business or an entrepreneur - you'll find these marketing reports extremely useful - sign up today to receive them instantly:- Your Name: Your E-Mail: I Hate Spam as much as you do and I will never give your email address to anyone - Ever!

 

Direct Marketing can work for you to quickly turn your business around and generate sales for you.

“I have just read your letter. I just wanted to let you know that I think it’s a ‘fantastic piece of writing." —G. Haughton, UK

I’m Mark Pocock. And I’m a Direct Marketing Copywriter who knows how to write persuasively to generate sales for your business.

After all you don’t want any old copywriter.

Like the legendary adman Rosser Reeves wrote in his book 'Advertising in Reality'…

“Do You Want Fine Writing?

Do You Want Masterpieces?

…Or Do You Want to See Your Goddamned Sales Curve Start Moving Up?”

Of course you do - don't you?

You see I have honed my skills even further by studying the direct marketing legends:

John Carlton – Renowned for his attention grabbing ‘Hook’ headlines. (Do you know his clients happily pay him $30,000 plus 5% of gross sales?) Why? Because they know the sales will pour in.

 

Gary Halbert – Renowned copywriter who wrote the most mailed direct mail piece (Coat of Arms Letter) of all time. Which generated somewhere in the region of $70 million. From one sales letter…

 

Michael Masterton – Legendary copywriting teacher of Agora. His copywriting techniques have sold over $1 billion worth of products and services over the last 20 years. And he’s helped to build up six of the largest direct mail companies in the World – in USA, Canada, UK and Europe.

 

Ted Nicholas - This marketing genius is one of the World’s highest paid copywriters. He earns as much as $500,000 for a 1,000 word ad. And has sold over $500,000,000 of products and services in his lifetime.

 

Clayton Makepeace – The world’s highest paid copywriter.

 

Gary Bencivenga – The recently retired legend of copywriting who all the other top copywriters refused to write against. Simply because more often than not he blew their efforts out of the water.

 

Eugene Schwartz – legendary adman who wrote the copywriter’s bible – Breakthrough Advertising.

 

Tease Your Customers’ Hot Buttons…

Persuade Them…and Compel Them To

Buy Today…Before It’s Too Late

So when you use my services you’re tapping into not only my own expertise but everything I’ve learnt from these copywriting heavyweights.

You see, I’ve spent a fortune in developing my skills. In my study the shelves literally groan under the sheer weight of direct marketing books written by the legendary gurus who made millions of dollars for their clients over the last hundred years.

Tried and tested hardcore marketing tactics which work for any industry or any product. In fact it’s priceless information. And I’ve eagerly absorbed every golden nugget.

So I’m not some fly by night - who is still wet behind the ears - looking for his or her first copywriting job.

I'm going to start by learning everything I can about your business. What challenges you are facing, and what's been successful for you are. That way I can get to grips and understand your requirements fast. This way I can produce copy that zooms in on your prospects’ hot buttons, making them frantic to do business with you.

"Mark thoroughly understands direct response marketing. He writes powerful headlines...gets deep into the buying emotions of prospects with compelling calls to action in order to maximise response." —Richard Lomax, Lomax & Associates Marketing Consultancy

 

You see if you try writing your own marketing yourself to save a few dollars…then you could be chucking your hard earned cash down the pan.

Why?

Simply because you won’t have every sneaky copywriting trick or psychological ploy of the trade at your disposal.

Of course you could always go out and buy a copywriting course. But look at the time that’s going to eat in your life. Time you’ve got to set aside from family…from relaxing after work all day…late nights and earlier mornings with a nose in a book trying to quickly master a new skill.

Unleash Your Business into a Powerful

Money Sucking Operation

Apart from that it can be very difficult writing for yourself. Even though you know your product inside-out…getting those first few words down on your computer screen could take you hours. And where do you begin? Heck…even professional copywriters suffer from writer’s block.

You might save yourself a few dollars BUT…do you take short-cuts in your manufacturing?...your product development?...your product’s presentation? NO you don’t do you?

So why would you want to rob yourself of the full profit potential? Gambling on a cheap marketing approach. Remember you can have the greatest product in the world…but…if you don’t market it correctly…

…You’re never going to achieve the riches you’re striving for.

Far better to bring in an outside professional who knows the ropes…has gone through a scenario countless times before and can quickly produce sales copy for your particular business.

"Thanks for the turnaround on the copy. You did a fine job pulling the facts together that I can use. It’s exactly what I was looking for." —Doug D'Anna, Top USA Financial & Health Newsletter Copywriter with over $100 million in sales

 

Let’s face it you wouldn’t read a book on say piloting an airplane and then go out the next day and try to pilot one all by yourself?

Of course you wouldn’t. The consequences would be disastrous.

So why would you try and write your own sales copy. Especially when you’ve got someone who thoroughly understands the craft.

What’s more just a few outside ideas, a couple of tweaks and adjustments in your present marketing strategy could unleash a torrent of profits for you.

Employ Tried and Tested Marketing

Techniques and Strategies To Open

Your Customer’s Wallets

Especially when you use somebody who really understands the psychology of selling.

What motivates a prospect to sell…what part of your prospect you need to appeal to and what your promotions need to touch to make your customers frantically desire your product NOW…even if their credit cards are ‘maxed out.’

You see seducing your customer until they open his or her wallet is a skill. Do it right and you’re hit with a deluge of sales. Do it wrong and your phone remains stubbornly silent…your inbox is uncluttered and your fax is frustratingly immobile.

And then there are the extra contacts you could make via my extensive rolodex. You see if I can ethically help you push your business forward in any way I will.

You could open yourself up to doing joint ventures…one introduction could save yourself thousands of dollars….another name might open up previously closed business avenues to you. After all you know the saying “It’s not what you know it’s WHO you know.” And how true it is.

Now your marketing pieces can have:

• The one factor which stops your readers in their tracks. And compels them to avidly read your ad…even if when don’t want to. You could shout “FIRE”…and…your prospect wouldn’t budge an inch they’re so engrossed by your message.

Buying Triggers Your Customers Find

Impossible to Ignore

• The three things you must target to sweep your customer’s defences aside. Savvy marketers call it the ‘sweet spot.’ When your marketing hits this nerve then your customers become like putty in your hands.

• How to get your prospect’s to order from you today. This tactic...

…Destroys

• One brutally effective way to combat readers who scan your copy…rather than reading it diligently, start to finish. When you include this surefire strategy your reader HAS to go back to the beginning and read your copy avidly.

• How to make your business stand out and position it as THE Company to buy from…even if you’re in an over-crowded marketplace. Prospects see your advantage and it becomes crystal clear you’re the one to buy from.

• How to remove any doubt about the purchase in your prospect’s mind. The reasoning to buy becomes overwhelming when you add this simple factor.

• What to do to make your offer irresistible so your customer sees the deal as too darn good to miss Right Now.

• What really motivates a person to buy and how to exploit these buying triggers to boost your profits and flood your bank account.

• What every piece of marketing should be saturated with. When you understand this then selling becomes easy.

• When to employ the ‘velvet cord’ to turn your prospect’s desire up to fever pitch by ‘putting your product out of reach’ in your prospect’s eyes

• Why your product isn’t what your customer wants. And how to exploit this secret to maximum effect by giving them what they’re really after.

• The proven invisible structure to any marketing piece that every top marketing guru adheres to. This insider knowledge is crucial if you’re to ever have a runaway success on your hands.

• The three laws of marketing. When you understand these your marketing become more cost effective and you pull in customers in their droves. Better yet you’re on the path to achieving all your financial goals in life…quickly and easily.

And this is the results orientated marketing that I write for clients. And which can quickly jump start your business. Just imagine having your own sales letter to pull in results like these:

• A stunningly effective lead generating sales letter for a manufacturing company pulled an astonishing 64% response.

• Another powerful sales letter for a company generating red hot mortgage inquiries to sell on made one in three companies buy.

• A website tripled the number of opt-ins by using my copy which targeted the visitor’s sweet spot.

These results brought in instant profits for these companies immediately. Just as they can for you.

By the way if you want to see some work samples please click the link

My Portfolio There’s a wide variety of samples from different business sectors to show you.

Have Every Word of Your Marketing Copy

Working to Hook…Persuade…

and Compel Your Customer to Buy

You see if your sales letter or website isn’t producing the flood of orders you want then every day you put up with your existing copy it’s money down the drain. That’s extra income you could have to invest for your future, spend on your family and children, live in a better house or reward yourself with exotic vacations.

What’s more when you use my copywriting you’re guaranteed that I’ll write it. And that you’re only dealing with me. So you can rest assured it’s not farmed out to another copywriter to write - unlike some of the ‘big names’ in the copywriting world. You see that’s because I write all my own materials and take a personal interest in your success.

I’ve written for mortgage companies, promotional clothing businesses, designer jewellery, sales software, business networking, accountant/bookkeepers, manufacturers, ebooks authors, double glazing, recruitment. The list goes on and on.

Even other marketing agencies!

In fact you name a sector and I’ve probably written for it. And if I haven’t written for your sector then I just have to get my head around your target market.

When you contact me I’ll send you an in depth questionnaire for you to complete. This gives a breakdown of your product and your target audience. So I can get into the mind of your prospects. And discover their current mind set. By doing this you’ll have copy that grips your readers and hits their hot buttons. It’s copy which virtually guarantees your own marketing success.

One word regarding price. My services aren’t cheap. Nor are they sky high. I’m not yet charging $30,000 and upwards for a sales letter and 5% gross of sales. As that’s what the very top copywriters’ fees are.

If you can afford their jaw-dropping fees…if you can attract their interest in your project…and if you’re prepared to wait 6-9 months for their copy…then go after the John Carltons and Gary Halberts of the world.

You’re Just One Sales Letter Away From

Massive Financial Success

But, if you can’t afford those copywriting legends tap into my direct marketing expertise.

You see because I’m not yet in that very top echelon…I work harder for my clients. I’m determined to put hard cash in their bank accounts. And I want to see results, which along the way, propel me into the very top bracket of copywriting superstars.

One word. If you’re looking for cheap copywriting then look elsewhere. In fact I’ll gladly tell you where you can find cheap copywriters.

But when your marketing results come in…you’ll know who to blame. Remember you always get what you pay for in life.

I quote on a per project basis. So contact me and I’ll give you a quote for your project. If you’re not absolutely thrilled with what I write for you – I’ll re-write it for you - until you’re absolutely delighted with your final piece.

The next step is up to you. But you do need to act quickly to book my time. I can only write so much top-notch copy every week – remember I write all my own copy myself.

If you’re at all hesitant in contacting me then you may discover you’re put on a waiting list and have to wait many months until there’s an available space in my work schedule.

Here’s how to contact me today:

Email: email me

 

Telephone: +44 (0) 1288 381 688

 

Fax: +44 (0) 870 132 8743

Take a look into your future a couple of weeks from now:

Your business has received a massive boost in profits.

Your order line is flooded with callers pleading with you to give them priority.

• …your inbox overflows with sales confirmations.
• …your fax machine spews out order after order 
• …your postman struggles to deliver the weight of mail from customers frantic for your product.
• …anxious customers rush into your premises and demand your product right NOW.

You’re amazed at the transformation in your fortunes. You’re booked a luxury holiday for you and your family. Your dream luxury car is within reach…

All because you’re using powerful profitable marketing techniques.

What’s more I’ll even give you a…

…Rock Solid Guarantee

If you’re not happy with the sales piece I produce for you, I’ll re-write it at NO Expense to you. In fact I’ll even include two FREE revisions as long as you contact me within 30 days of the original draft.

So if you’re serious about maximizing profits for your company I urge you to contact me today.

All that is left for you to do is take action. Contact me today either by email or phone. Do it now whilst it’s fresh in your mind.

Sincerely

Mark Pocock

Mark Pocock

Freelance Direct Response Copywriter

PS. When your marketing hits the right emotions you can attract paying customers quickly and easily, as and when you want to.

Mark Pocock

Tel: 01288 381688

mark@markpocock.com