Have you ever ordered a product online or from a
catalogue or business and then afterwards wondered if
you’ve made the right decision?
It’s something we’ve all done. We’re humans after all
Here’s what’s happens:
Our minds take over and start to question whether we’ve
made the right decision. And the more we think about
our buying decision the more we can talk ourselves out of
buying.
So as a business owner how do you overcome this in your customers?
It’s simple.
You send the customer what we call a Buyer’s Remorse Letter as
soon as the person has ordered.
So your customer receives your letter or email. And in the letter
You put the buyer’s mind at rest. You go over the main benefits
the customer will receive and why buying from you is such a
wise decision.
See the beauty of this?
Your prospect feels reassured about his decision. And is far less likely
To cancel any order with you. Or go looking for a quote from a
competitor.
The result is you’ll get more orders to stick.
Warmly
Mark
PS. If your mind goes blank at the thought of writing a buyers remorse letter
Let me know and I may be able to fit you in my busy schedule – www.markpocock.com