Today’s ad is again from the FSB magazine. You can see the ad here.
What a great headline.
To Business Owners Who Want to Build or Extend But Think
They Can’t afford It
This headline almost certainly enters the conversation some business owners are having in their mind.
In fact, the headline is a swipe of some famous headlines written by the famous copywriter Mel Martin. Here are some of his headlines using this particular formula.
For people who are almost (but not quite) satisfied with their own cooking – and can’t figure out what’s missing
For golfers who are almost (but not quite) satisfied with their game – and can’t figure out what they’re doing wrong
For New Yorkers who would rather ride bikes than subways, buses, cabs or cars
For adults who would love to pick up their education where they left off
Anyway, if you really wanted to criticize this ad you could say the ad doesn’t offer a FREE Report for the person to request.
And Smart Space should have inserted the sentence “You will not be sold to” in their ad. Again, as in the previous 2 step ad, you’d overcome the fear of getting a high pressure sales person on the end of the phone. And that’s a big fear we have as people. That we’ll get talked into doing something we’ll regret later.
Also note the proof element from a KIA Motors Manager.
All in all, a good ad.
Cheers
Mark