All the talk is of doom and gloom. The newspapers are full of crashing house prices, unemployment and businesses going under. It’s depressing news. What does this mean to you? How is your business positioned to survive this recession? Are you feeling confident you’ll prosper and continue to profit… or… […] Read more »
Why Taking Advice From a Newspaper About Advertising Is Costing You Thousands of Pounds
So imagine the scene. Last night the rest of the family are watching some program on TV. As usually it’s all rubbish. So I idly pick up a newspaper. This newspaper is a free one. It’s called the N***h C******* Advertiser. Anyway, I start flicking through the newspaper. And start […] Read more »
2 ways to boost readership of your ads
There are two things you can take from this conservatory ad. And use in your own marketing to improve readership. First, note the first letter of the first word in the first sentence. It’s what is known as a drop cap letter. Its purpose is to grab your attention. That’s […] Read more »
Why Was This Accountancy Software Ad So Successful?
Here’s a great Ad selling accountancy software. I’ll pass comment why I think this ad was so successful later today or tomorrow. So I’ve had few answers as to why the accountancy software ad was so successful. Many of you picked up on the great headline. And how you’re not […] Read more »
The 2 Step Lead Generating Ad
Here’s a lead generating ad taken from the same FSB magazine as the accountancy software ad. The ad is offering a special report. The idea behind running the ad is to get prospects to ask for the special report. What the company is doing is qualifying prospects. Once a prospect […] Read more »
How a Warwickshire Building Firm Successfully Targets Their Ideal Prospects
Today’s ad is again from the FSB magazine. You can see the ad here. What a great headline. To Business Owners Who Want to Build or Extend But Think They Can’t afford It This headline almost certainly enters the conversation some business owners are having in their mind. In fact, […] Read more »
You A Hollywood Producer
Got a great marketing idea for you today. And it won’t cost you a single penny. Are you making mini videos and putting them on YouTube? If you’re not you should be. You could drive a heap of extra traffic to your web site by putting up videos on YouTube. […] Read more »