It’s the Copy… Stupid I’ve recently been approached by two different companies. Both companies needed help with their marketing. In particular their copy isn’t strong enough to convert prospects into customers. Company A (a multi million pound company) is suffering from very low email open rates, very low CTR’s (Click […] Read more »
Split Testing
Read Neil Ashers post on the importance of split testing: http://neil-asher.neilasher.com/split-test-results Read more »
How to write a squeeze page
How to write a squeeze page – a squeeze page is designed to do one thing. And that’s to capture the contact details of the web site visitor. So you can start building g a relationship with them and sell to them. Typically to get their email address you offer […] Read more »
How to increase sales on your website
How to increase sales on your website. If your web site isn’t selling there are some simple things you can do to get your site selling. Try these following steps. 1. Test different headlines at the top of the page. A headline grabs your visitor’s attention. It’s the first thing […] Read more »
The Big 5 are going to do…WHAT?
So the ‘big five’ High Street banks are set to launch ‘mentoring schemes’ to help SME’s grow. Santander, RBS, Lloyds, HSBC and Barclays will all provide access to the scheme, which aims to offer help to SMEs struggling with hurdles like finance or marketing. Hmm. Dunno about this. Are these […] Read more »
Jeez, the Daily Telegraph is Bloody Quick…
So a report today in the Telegraph said local shopping has been driven down by the Internet. Hardly news you’d have thought. Every body uses Google to price shop nowadays. So how does a small business fight back? What would I do? Well, first thing to do is start building […] Read more »
The most important marketing word
So what do you think is the most important word you can use in your marketing? If you’re like many business owners you probably think the word is FR*EE. And this word probably would have been in the past. But not today. We’ve all become immune to it. FR**EE this […] Read more »