It’s the Copy…Stupid

It’s the Copy… Stupid I’ve recently been approached by two different companies. Both companies needed help with their marketing. In particular their copy isn’t strong enough to convert prospects into customers. Company A (a multi million pound company) is suffering from very low email open rates, very low CTR’s (Click […] Read more »

How to write a squeeze page

How to write a squeeze page – a squeeze page is designed to do one thing. And that’s to capture the contact details of the web site visitor. So you can start building g a relationship with them and sell to them. Typically to get their email address you offer […] Read more »

The Big 5 are going to do…WHAT?

So the ‘big five’ High Street banks are set to launch ‘mentoring schemes’ to help SME’s grow. Santander, RBS, Lloyds, HSBC and Barclays will all provide access to the scheme, which aims to offer help to SMEs struggling with hurdles like finance or marketing. Hmm. Dunno about this. Are these […] Read more »