Here’s a lead generating ad taken from the same FSB magazine as the accountancy software ad. The ad is offering a special report. The idea behind running the ad is to get prospects to ask for the special report. What the company is doing is qualifying prospects. Once a prospect […] Read more »
Attention Ford Car Owners! Would This Ford Ad Motivate You?
As you probably know, postcard marketing can be a great way to generate leads for your business. That is, when it’s done in the right way. Postcard method is relatively low cost. And can help you drive traffic to a web site or get people to respond to your offer. […] Read more »
Revealed The Shocking Gardening Ad For Lazy Gardeners
If you want to discover how NOT to write an ad then the gardening ad I’m about to show you will just about reveal all. You can see this non-beauty by clicking here. But first…NOT another damn gardening ad you say. Yeah I know what you mean. Blame the missus. […] Read more »
How to convert your features into benefits
Spring is in the air and here in Cornwall it’s another glorious day as I write this. And it’s that time of year when people get in their gardens and get gardening. Digging, weeding and planting. In fact my wife has got the gardening bug so bad this year every […] Read more »
How to convert your features into benefits
Here in Cornwall it’s another glorious day as I write this. And it’s that time of year when people get in their gardens and get gardening. Digging, weeding and planting. In fact my wife has got the gardening bug so bad this year every time one visits the bathroom her […] Read more »
How To Use a Garden Spade To Sell Insurance
How To Use a Garden Spade To Sell Insurance Here’s an ad which I’ve cut out from the Sunday Papers. It’s an ad selling garden implements. In this case, a spade…. … BUT Wait. Take a closer look. Down at the bottom. The ad is actually selling… wait for it…insurance. […] Read more »
How To Use Simple Coupons To Generate More Leads
Here’s an interesting ad. Now granted, the headline is poor. Click here for the ad My first thought is this; the ad is selling chairs for you to sit in while reading. However they’re selling lighting for readers. Now this company could have written an ad to try and sell […] Read more »