So what do you think is the most important word you
can use in your marketing?
If you’re like many business owners you probably think
the word is FR*EE. And this word probably would have been in the past.
But not today. We’ve all become immune to it. FR**EE this
and FR*EE that.
Heck the word has been so over used I have to put a star
between the letters in this email where I use it. Just to get
the email through your spam filter.
So if the most important word isn’t the word FR**EE what is it?
Well, if you said the word “You” that would be close as well.
After all, the reader, your prospect, is only interested in
themselves. So the more you can use the word “you” the more the
reader thinks you’re talking about them.
Any other ideas what this magical word might be?
Let me reveal this magical word.
The word is ….”Because…” Always tell the reader why.
It answers the question that pops in their mind as they read your copy.
So your prospect can rationalize what you’re telling them.
For instance:
“We’re the most expensive…That’s because…xyz reason”
“We’re having this 48 hour sale. Why? That’s because my wife
is divorcing me and I need to pay her off…”
“We do 24 safety checks before we release our products to you.
That’s because…”
See what I mean?
Can you now see how the simple word “because” is sooo important?
You can? Good.
Never miss an opportunity to use it. That’s because using the word is so
important in driving your sales message home.
Heck, I even used it there…:)
Warmly
Mark
Mark Pocock