So the ‘big five’ High Street banks are set to launch
‘mentoring schemes’ to help SME’s grow.
Santander, RBS, Lloyds, HSBC and Barclays will all
provide access to the scheme, which aims to offer help
to SMEs struggling with hurdles like finance or marketing.
Hmm.
Dunno about this. Are these the same banks who
needed to be bailed out during the crash?
And exactly what sort of marketing are these banks going
to be offering?
Are they going to offer to write your ads, sales letters
and web pages for you?
Are their advisors going to sit down in front of you and say:
“[[firstname]], what’s the conversation going on in your
customer’s mind?”
“What sort of irresistible offer can we dangle in front of
your customer?”
“Shall we test X approach and measure the response to see what
it brings in?”
Don’t think so.
Can’t see it happening.
Personally I think the banks should stick to finance.
And let those of us who know about marketing look after that.
Warmly
Mark Pocock
www.markpocock.com
I have to admit to reacting with a similar level of disbelief when I heard this. Clearly offering financial advice to people isn’t working so they’re becoming marketing consultants. Those that can, become entrepreneurs, those that can’t, bank.