So a report today in the Telegraph said local shopping
has been driven down by the Internet.
Hardly news you’d have thought. Every body
uses Google to price shop nowadays.
So how does a small business fight back?
What would I do?
Well, first thing to do is start building a list
from your customers. Everyone who walks through your door
or visits your web site you try and collect their contact info.
Do whatever it takes. Bribe ‘em!
Just get their name, address and email address.
And then you start building a relationship with that person
through snail mail and email.
Yes snail mail. Don’t just rely on email. Sure email is free –
But it’s also dead easy to delete.
Yet, you always open your mail every day don’t you.
And when that person is finally ready to buy who are they
going to buy from? Some company they’ve never dealt
with before or that guy who has kept in regular touch with them?
Make it a no-brainer.
Give your list valuable content. Exclusive offers
and reap the rewards.
Until next time
Warmly
Mark