How to write a squeeze page

How to write a squeeze page – a squeeze page is designed to do one thing. And that’s to capture the contact details of the web site visitor. So you can start building g a relationship with them and sell to them.

Typically to get their email address you offer a freebie. This is usually a free special report or audio. And the gift contains something of value that your ideal prospect wants or the benefit of owning it is so intriguing that they’ll opt in to discover more.

So how to write a squeeze page and what does an effective squeeze page look like?

Well, the page may have a short video. And in the video the call to action is to tell the viewer to put their contact details in the opt-in box. In fact, quite often in the video the person will point and say “Put your details in the box on left over there.”

But do all squeeze pages have a video? No. It’s not totally necessary. You can rely on good copywriting.

So have a good headline at the top of the page. And here are some rules about writing good headlines.

1. The headline must have a benefit in it.

2. The headline must enter the conversation the reader is having right now.

3. The headline must be different. You don’t want the reader thinking, “Oh I’ve seen that before.”

Underneath the headline you could have a block of copy explaining the benefits of getting the information.

Then typically I would include some teasing bullets. These would be fascinations taking from the free report that tease the reader into what they’re going to discover once they’ve got the report.

Also I’d want to include some authority and credibility on the page. So if the person has been interviewed by the BBC, appeared in the Sunday Times and is a published author then obviously this carries huge credibility.

If the person has testimonials then I would include three testimonials. And each testimonial would support the person in a different way.

What else? Well, don’t forget to put under the opt-in box that you’re never going to share that person’s details with any third party.

And that’s about it. When you include all these elements then you’ll know how to write a squeeze page – a highly effective squeeze page.