How to increase sales on your website. If your web site isn’t selling there are some simple things you can do to get your site selling. Try these following steps.
1. Test different headlines at the top of the page. A headline grabs your visitor’s attention. It’s the first thing they see. So have a headline with a great benefit the reader wants. If you have a great irresistible offer, then lead with your offer.
2. Have plenty of authority and credibility on your web site. This is a common mistake I see all the time. When I land on a web page I ask myself two questions. Who are you? And why should I believe anything you say?
So make sure you give the visitors plenty of reasons as to why they should believe you. If you’ve featured in Forbes magazine then say so. If you’ve been interviewed by the BBC sat so.
3. Tell the full story of what you’re selling. Look when you want to buy something you want to know everything about it. You’re doing your research. Well, it’s the same for your visitor. They want to know everything about your product or service. Remember the more you tell the more you sell.
4. Call for action. Have a call for action at the bottom. But also test a call for action as soon as you introduce the product.
5. Overcome objections. Why wouldn’t a person buy what you’re offering? Put yourself in the reader’s mind. What objections might the person have? What you need to do is address those objections in your sales copy exactly where the person is thinking of them. This way you have make a persuasive case. And you answer all those questions the reader is thinking about. Otherwise those questions are left unanswered. And this can put the reader off.
6. Fill your sales copy with benefits. Turn every feature of your product or service into a benefit. People buy benefits not features. So list your features and turn them into benefits. A good way to do this is divide a sheet of paper into two. On one side you write the feature and the opposite side you write the benefit of the feature.
7. Build a list on your web site. The thing is you don’t know where the person is in the buying cycle. Are they ready to buy today….next week or three months down the line? So you overcome this by capturing your prospect’s email and keeping in touch with them. So when they are ready to buy who are they going to buy from? The person who has built a relationship with them or the person who they don’t know. It’s a no-brainer.
Now you have seven simple factors on how to increase sales on your website.