How Any Business Owner Can Write Ads Which Sell Proven ad writer reveals simple response boosting secrets you can use in your business If you’d like your ads, flyers, web pages, brochures and sales letters to generate more leads and sales, then here are the essential things you need […] Read more »
Are you making these mistakes with Google Adwords?
As you may know, you can use Google Adwords to target people online who are looking for what you offer. You do this by targeting specific keywords and phrases. So for instance when somebody types into the Google search bar “fitted kitchens Holsworthy”…”plumber Bude”…”solicitor Launceston” your ad appears on the […] Read more »
Generating More Web Site Leads
What to do if your web site doesn’t generate enough leads and sales So your web site is getting enough people looking at it but you’re not getting enough of these people to contact you.. What can be done to improve this? Well here are some simple ways you […] Read more »
How to prevent your reader thinking your advertising is BS
I just clicked on another Facebook Pay per click ad. As you may know, these are the ads you see on the right hand side of your personal Facebook Wall. Typically you’ll see a small photo or image and some copy. Anyway, I just clicked on an ad for dental […] Read more »
How to overcome objections as soon as they arise
One of the things you need to do when writing your copy and your headlines is overcome objections as soon as your prospect asks them in their mind. Otherwise there is a nagging doubt in the reader’s mind. So let me show you a good example of this. I think […] Read more »
An Example of a Stage 1 Awareness Headline
Stage 1 Awareness Headline The headline used in the lupin ad belowis an example of a stage 1 awareness headline. Let me explain… The 5 stages of awareness are revealed by Eugene Schwartz in his book Breakthrough Advertising. These 5 stages are. Stage 1 – At this stage your prospect […] Read more »
It’s the Copy…Stupid
It’s the Copy… Stupid I’ve recently been approached by two different companies. Both companies needed help with their marketing. In particular their copy isn’t strong enough to convert prospects into customers. Company A (a multi million pound company) is suffering from very low email open rates, very low CTR’s (Click […] Read more »