How to overcome objections as soon as they arise

One of the things you need to do when writing your copy and your headlines is overcome objections as soon as your prospect asks them in their mind. Otherwise there is a nagging doubt in the reader’s mind.

So let me show you a good example of this. I think the headline for the ad below illustrates this perfectly and simply.

So consider the headline;

“Introducing Orange and lemon Collection… Full size fruits in the
first year and UK winter hardy.”

The writer has overcome 2 objections the reader may have;
1 You may have to wait for the trees to mature before you can pick fruits.
2. The trees won’t survive the UK winter.

Now unless those two objections were overcome immediately as the reader thought of them, then you run the risk of losing the reader.

So remember always think as your reader thinks. This way you’ll stay one step ahead of them

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