1. Start a small targeted Google Adword Pay per click campaign. Start sending more qualified traffic to your web site. BUT your web pages must be persuasive enough to convert prospects into leads or sales. 2. Put a sale on. But explain the reason why you’re holding a sale. 3. […] Read more »
It’s the Copy…Stupid
It’s the Copy… Stupid I’ve recently been approached by two different companies. Both companies needed help with their marketing. In particular their copy isn’t strong enough to convert prospects into customers. Company A (a multi million pound company) is suffering from very low email open rates, very low CTR’s (Click […] Read more »