What A Gutter Cleaner Can Teach You About Borrowing Credibility

August 11, 2011

Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox. Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword [...]

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How To Instantly Build Rapport With Your Reader

August 11, 2011

Let’s take a look at a marketing ad selling a Circulation Booster. First up they’re using a testimonial from what I imagine would be a typical sufferer of circulation problems. “…After 5 Years of Suffering ….I have no pain or swelling in my legs… AND …I have suffered from swollen ankles and they have got [...]

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How To Sell An Orchard By Mail

August 11, 2011

It really is amazing what you can sell by mail. Almost anything I guess. And if you keep your eyes open you’ll soon start to see good ads which sell off the page. And I’m not talking about those pithy ads which are full of fluff and no substance. And a fancy smarty pants tag [...]

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Do Businesses Advertise To Entertain? Or To Generate Sales and Leads…? Or…What

August 11, 2011

First Posted – June 30th, 2008 by Mark Pocock I’m reading the ad’s from the companies advertising in a particular magazine. And I thought I’d make a quick Blog posting to share with you some of the headlines in these ads. Why? Because there’s a lesson you can learn from this. You see the point [...]

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Use This Popular Magazine To Steal First Paragraph Ideas

August 10, 2011

Use This Popular Magazine To Steal First Paragraph Ideas So let’s continue talking where we left off – the importance of the first paragraph. We discussed the “If” and “Then” formula. So what other techniques can you use to hold your reader’s attention when writing your first paragraph? John Caples in his book Tested Advertising [...]

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Answers To your Marketing Questions

August 9, 2011

I asked you guys what questions you had about copywriting and marketing. And a few of you have answered. So let’s take a look. NE asked: When writing a sales letter for a squeeze page what is the best way to write headlines which draw people in? You have to know your audience. Start by [...]

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How to Overcome Reader Scepticism

August 8, 2011

How do you overcome reader scepticism? After all, we’re all so inundated with advertising we don’t believe what advertisers say anymore. And, naturally we’re all sceptical of an advertiser’s claims in their ad. (As an aside, the bigger the claim, the more proof you need to back up your claim.) Well, a great way to [...]

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