1. Start a small targeted Google Adword Pay per click campaign. Start sending more qualified traffic to your web site. BUT your web pages must be persuasive enough to convert prospects into leads or sales.
2. Put a sale on. But explain the reason why you’re holding a sale.
3. Target your best customers with direct mail and offer them a preferred discount. They’ll never leave you. Think of what the lifetime value is worth to you.
4. Use direct response advertising rather than ads with your company name at the top of the ad. Do NOT run an ad with your company name at the top.
5. Test different headlines on your web pages, ads and sales letters. Each headline test should test a different assumption of the audience.
6. Start sending regular emails to your list. This way you build a relationship with your list. So when the person is ready to buy they buy from you.
7. Write a Special Report and then advertise the Report. You then build a list of prospects interested in what you’re offering.
8. Do a JV with companies/people whose customer base would be interested in what you’re selling.
9. Swap lists of non-buyers with a competitor.
10. Get a client to do an endorsed mailing for you to their database.
11. Start building a list of prospects from your web site you can target with mail and email.
12. Send out a book of testimonials with your next quote/proposal.
13. Make the giving of 3 – 5 referrals from your customer part of the conditions of doing business with you.
14. Start a regular newsletter to your customers.
15. Come up with an irresistible offer your customers have to be brain dead to turn down. Use this in all your marketing.
16. Follow up on all past inquiries. You don’t know where they are or were in the buying cycle when they contacted you.
17. Make YouTube videos around keywords your prospect would use to find your web site. Then offer a free report or bribe to get the person to go to your web site.